One of ComiXology’s main priorities has always been to increase the reach of comic books and draw in new readers. The digital comics distributor has held true to that goal and as of last week the Comics by ComiXology app was the top grossing iPad app six weeks in a row!
“When have comic books, not comic book movies, not comic book merchandise, but the actual comic books been #1 in anything, much less high tech?” asked comiXology co-founder and CEO David Steinberger. “Being the number one grossing iPad application six Wednesdays in a row isn’t just a huge milestone for comiXology, but a huge milestone for comics as a medium…and we could not be prouder.”
There’s no denying the recent upgrade to ComiXology 3.0 played a huge part in the achievement by adding great new features and streamlining the download/purchase experience. However, the biggest help seems to have come from more publishers releasing new issues digitally the same day as print and DC Comics’ top-selling "New 52" titles.
“Our main goal since day one was to expand the audience for comic books. The medium has long been the inspiration for movies and imagery from comic books can be seen on everything from t-shirts to toothbrushes — but most people have not experienced the actual source material,” said comiXology co-founder and CTO John Roberts. “ComiXology was created to correct that wrong. David and I saw the opportunity to use digital distribution as a way to “unleash” this great medium on a largely unsuspecting public — and being ranked #1 for the last six weeks shows that we have met that goal.”
The best part of all of this is that September saw record sales numbers for the comics industry in both digital and print formats, proving that print is not dead and both formats can coexist successfully.
“It’s great to take a moment and reflect that one of our big goals of being a leader in the comic book industry has been met,” David Steinberger reflected. “But that doesn’t mean we can rest on our laurels. All I can say is… you ain’t seen nothing yet!”