This just in from an Activision employee I just made up: "This weekend, we're going to do that thing where you swim around in your money like Scrooge McDuck. That's not a thing? Well, we can afford to invent it!"
That right there, that's what what 6.5 million copies of your game in the first 24 hours looks like. That's $400 million in the U.S. and the U.K. alone and what publisher Activision is touting as the biggest entertainment launch in history. To put that into perspective, the biggest movie opening of all time, Harry Potter and the Deathly Hallows Pt. 1 was about $170 million. Activision did around two and a half times that in one day. Bobby Kotick, the guy at the top of the money pile (the CEO) is feeling pretty happy with himself right now: "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."??
So that happened. I'd ask any of you who wants to go see a movie or something this weekend, but it looks like you'll all be busy. Playing Modern Warfare 3.*
I would use this spot to tell you that Modern Warfare 3 is available on the 360, PS3, and PC, but you probably already have a couple of copies.
*I will also be busy, playing Modern Warfare 3.
[via The Hollywood Reporter]