If you're reading this, then your eyes failed to melt out of your skull upon seeing that image of Skeletor and He-Man throwing down in mounted combat! Hopefully your luck will hold out as we present a ton of images from Mattel's 30th Anniversary celebration of Masters of the Universe. They commissioned comic and videogame artist Alvin Lee for some Eternia-related artwork to use throughout 2012 on packaging and other items in ways that haven't been announced yet. Read on for more photos, plus info straight from the Matty Collector website as our unofficial Mattel Toy Week rolls on!
Gabriel De La Torre, Staff Product Designer from Mattel Entertainment Design, told us, "This ‘alt’ style to the Classic brand was created as a visual way to re-imagine the vast characters and worlds of Masters of the Universe® with a contemporary edge. This dynamic artwork will be used across multiple categories in consumer products and beyond, celebrating our Masters of the Universe 30th Anniversary program launching in 2012."
Creating a new look for an iconic brand like MOTU while still retaining the integrity of its original style was no simple task. Gabe and his team searched for an artist who not only had the style they envisioned, but also a love for MOTU. "We landed on a well-known talent named Alvin Lee, whose work can be seen in a variety of brands and also many popular video games. With the finished product, his passion for the characters and the brand really shined through. Raymond Makowski (Staff Product Designer) and I worked with Alvin Lee to create a dynamic collection of poses and battle scenes that not only pushed the designs of the characters, but also captured the essence of the Masters of the Universe® feel--heroic, perilous and empowering." Gabe said.
Look for the new art to appear on toy packaging starting in Q1, and on licensed goods from shirts to lunchboxes throughout 2012. We'll have more updates at New York Toy Fair in February, but in the meantime, click here to feast your eyes on images of favorites including Skeletor® and Beast Man®!
–Matty
Stay tuned to MTV Geek! for all your Masters of the Universe and Matty Collector Coverage!
Related Posts:
A Top Gun in Eternia: MOTUC Icarius Review
Matty Collector Says: He-Men and Skeletors For Everybody!
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