A feature at marketing and design site Co.Create explains how the new look ties into the theme of secret identities.
If you've wondered why the new DC Entertainment logo evokes someone peeling back a layer to reveal what's underneath, the superhero connection is why, according this piece. The images above represent the ways that the new digital and print logo—which will be rolling out in March—can be used to reflect the property that it's branding. Hence a glowing green logo underneath for Green Lantern or a concrete one for the Urban sprawl of Gotham, maybe.
This is part of a broader, phased move a year in the making which will be reflected heavily on the DC Comics site which, according to the article, "will showcase all DC properties, not just publishing, as it does now, and take full advantage of the logo’s interactive capabilities." The most interesting quote comes from John Rood, DC Entertainment’s executive vice president of sales, who says “It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character... Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.” Does this mean that the MAD and Vertigo imprints will also get the new branding?
The new logo rolls out on DC's books in March.
[Source: Co.Create]
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