One would think that Facebook's recent aquisition of Instagram would have been the final word on their photo-sharing capabilities. However, today the social media company launched "Facebook Camera," an iOS app that allows its users to shoot and share images...as well as apply Instagram-type filters to the photos.
Techcrunch provides a comparison of both Facebook Camera and Instagram, applauding FBC's multiple image uploading but calling them out on the non-aesthetically pleasing aspect of having comments and likes overlaid on the photos themselves. They also pointed out that Instagram might have the prettier photos than Facebook anyhow, because their users tend to be more concerned about the artistic aspects of their snapshots.
But the big head-scratcher is: why does Facebook now have TWO photo apps? A FB spokesperson told Techcrunch: "we’re committed to building and growing Instagram independently, so I anticipate some healthy competition." Perhaps by having two successful photo services, they will blot out the competition and corner the market? Or, does the darker conspiracy-theory currently being floated about online have any credence: was Instagram bought only to "get it out of the way" (cue image of Mark Zuckerberg in spats and a fedora) for Facebook Camera? Gizmodo muses: "It's so similar to Instagram that it makes the giant buy seem pretty frivolous, and it could mean the death of your old favorite app."