The wait is finally over for fans dying to own Teenage Mutant Ninja Turtles toys based on the upcoming animated series from Nickelodeon! While some of the Heroes in a Halfshell have recently been trickling their way into collector's hands, now Toys "R" Us has officially launched the nationwide release of the figures and vehicles that Geek first showed you all those months ago! Don't worry about having problems locating the figures once you work your way into Geoffrey's lair as there is a whole section dedicated to the TMNT, complete with sewer pipes and images of Leonardo, Donatello, Raphael, and Michelangelo!
Read on for all the info, straight from Toys "R" Us!
NICKELODEON'S TEENAGE MUTANT NINJA TURTLES TOYS HIT TOYS"R"US® STORES NATIONWIDE THIS MONTH
Nickelodeon's Teenage Mutant Ninja Turtles toys are making their debut at Toys"R"Us® stores nationwide, and Toysrus.com this month. The lineup of action figures, vehicles, role play items and playsets developed by Playmates Toys, will excite and entice fans new and old. The all-new, CG-animated series which explores the camaraderie of four teenage brothers training to become heroes in a half shell, premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event.
"Nickelodeon has a hit on its hands with this relaunch of Teenage Mutant Ninja Turtles, and we fully expect kids to be clamoring to play with their favorite heroes in a half shell," said Lisa Harnisch, Vice President, General Merchandise Manager, Toys"R"Us, U.S. "We worked closely with Nickelodeon and Playmates Toys to create Teenage Mutant Ninja Turtles merchandise and offer these items in our stores so fans can experience the magic of 'Turtle power' even before the show airs."
Ninja Turtles Leap From Sewer Lair Into Toys"R"Us Stores
The new Teenage Mutant Ninja Turtles line is currently displayed within a dedicated space at each Toys"R"Us store. Designed to look like the Sewer Lair of the Ninja Turtles, the area features images of all four Teenage Mutant Ninja Turtles above a grey brick wall that opens into an image of a sewer pipe. Lined with piping to evoke a realistic sewer feel, the area will be expanded once again as more of these products begin to arrive in Toys"R"Us stores in August.
"We're excited that Toys"R"Us is rushing Teenage Mutant Ninja Turtles toys to their shelves, proving the strength of 'Turtle Power'," said Manuel Torres, Senior Vice President, Global Toys, Nickelodeon Consumer Products. Creating the atmosphere of the Ninja Turtle's sewer lair in their stores makes it look like the Turtles are leaping out of our TV series and into kids' hands."
"Working with Toys"R"Us to offer this updated version of the Teenage Mutant Ninja Turtles in their stores first is absolutely the best way to reintroduce kids to these iconic characters," Karl N. Aaronian, Sr. Vice President, Boys Marketing, Playmates Toys. "This innovative toy line gives everyone the opportunity to recreate that unique 'Ninja Turtles' experience and fans will love the incredible Toys"R"Us exclusive products based on the show."
Those interested in purchasing the Teenage Mutant Ninja Turtles toys online can visit Toysrus.com/NinjaTurtles to browse the spectacular assortment. Beginning in August, the dedicated page will become a hub of ninja excitement with downloadable content for Turtle fans, including wallpapers and coloring sheets. Additionally, kids can preview videos of Nickelodeon's Teenage Mutant Ninja Turtles TV show.
Fans of the Toys"R"Us Facebook will also get "Turtle Time" when they visit Facebook.com/Toysrus with trivia, product information and more about the Teenage Mutant Ninja Turtles posted on the company’s wall.
As stated above, for all of you not able to make it into a brick n' mortar store, be sure to visit ToysRUs.com to order all of the new Teenage Mutant Ninja Turtles products!
Stay tuned to MTV Geek for all your Teenage Mutant Ninja Turtles toy coverage!
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