With digital rental and streaming services becoming increasingly popular, Fox has decided to begin offering their theatrical releases digitally, weeks before the films are available on discs and video-on-demand services. The new initiative will kick off later this month with Ridley Scott's recent sci-fi thriller, Prometheus.
A report from The New York Times broke the news late last week, noting that the new system is an attempt to renew consumer interest in movie purchases, which have seen a decline this year. Not only will the films be available earlier than before, they will also be cheaper, going for about $15 compared to the current $20 usually paid for physical copies.
This isn't the first time Fox has tried an early digital delivery system such as this. Last year Fox and others began offering digital copies of some feature films just two months after the theatrical premiere. However, high pricing ($30!) and concerns from theater owners quickly brought an end to the program.
The new system sees Fox joining up with digital viewing service UltraViolet, which is already used by Warner Bros., Universal and others.
Prometheus, available Sept. 18th digitally and Oct. 11 on discs, will be the first film in the new program, but more recent films including Abraham Lincoln: Vampire Hunter, The Watch and Ice Age: Continental Drift will also be available digitally before the physical copies are released.
So, what do you think? Would you pick up a digital copy if it were available a few weeks before it came out on DVD and Blu-ray? Hit the comments section and share your thoughts!