I realize how lucky I am to a have job that allows me to talk/write about the things in life I really enjoy – gadgets, LEGO, superheroes, etc. – and I have never been one to use this outlet to slather you with my competing opinion. However, when I see something like the Impossible Instant Lab, I can't help but ask, “why?” Last time I checked, my iPhone takes instant photos all by itself, and If I wanted a physical copy (most of the time I don't) I could just use an actual Polaroid product – remember those?
The idea of introducing a new generation to the fun that can be had with Polaroid instant photos is great. But if you were that interested, wouldn't you want to share the experience using the real thing? The Impossible Instant Lab simply takes a photo of the image displayed on your iPhone's screen. Kind of pointless, considering you could just head over to Polaroid.com and buy their top-of-the-line Z340 (that takes ACTUAL Polaroid photos) for $250. It's only $20 more than the Instant Lab and now that Polaroid has adopted current technology, we can even choose whether or not the photos get printed, meaning you won't have to buy as much film to get the shots you want.
On top of that, Polaroid also has the GL10 Instant printer that will spit out digital photos stored on your phone via Bluetooth. It also works with PC and Mac so we can even print photos taken with a digital camera. Best of all, this handy piece of equipment only costs $99 (again, cheaper than the Instant Lab) and Polaroid.com has all of the iconic-looking film you'll ever need.
It really surprises me that so many people are willing to shell out their hard-earned dollars for something so gimmicky, rather than supporting the company that started it all.
Either way, If you are interested in picking up an Impossible Instant Lab for yourself you'll be happy know that the Kickstarter campaign has already reached its funding goal.