'Marvel's Agents of S.H.I.E.L.D.' was a modest hit last night, by TV standards... But what if it was a movie? We did the math, and found out exactly how much money it would have made:
We got that by multiplying the live watch numbers, plus same day (i.e., on demand or DVR) of 11.9 million by the average movie ticket price in the second quarter of 2013 in America, which is $8.38.
Now a couple of caveats:
- Those average prices include 3D and IMAX surcharges, and S.H.I.E.L.D. was neither... Though if we're playing movie math, it certainly would have been released in both formats. Point moot!
- Yes, of course more people are likely to watch a "free" television show in their house, than a movie they have to travel to the movie theater to see. But again: we're playing pretend world here, so shushie.
That out of the way... That's a pretty huge number. By comparison, the biggest opening day gross ever is 'Harry Potter and the Deathly Hallows Part 2,' at $91,071,119. Number two is 'The Avengers' with $80,813,985.
And we're only talking opening DAY grosses here. We don't know how many more people will watch S.H.I.E.L.D. on demand or by iTunes download, or on ABC.com, or by kidnapping the cast and forcing them to dance for their amusement. That sort of thing. How much S.H.I.E.L.D. could have made in the theater is entirely up in the air at this point, and could possibly even beat the opening weekend record of $207,438,708 set by... 'The Avengers'.
Oh, and if last night's episode of 'The Voice' was a movie, it would have made $118,493,200. So there's that.
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