
What's a publisher to do when a once-popular title is replaced by a newer version, even though there is still some life left in the original? For Alderac Entertainment Group and their Thunderstone card game, the answer is simple: give the old version away. Starting today, Thunderstone is available as a free print-and-play downloadable card game.
Taking a tabletop game from store shelves to a free download could be as simple as uploading a few PDFs, but AEG chose to first make some upgrades to the set. The original Thunderstone has now been given a complete facelift. The card layout has been revised and new artwork added to help Thunderstone match the style of its successor, the newly released Thunderstone Advance.
"The original Thunderstone for us was a great success," AEG Senior Brand Manager Todd Rowland told me. "It was reprinted and sold out many times over (at least 6 from my recollection), and built a very large playerbase for the game. We thought it would be fun to give the player's a lot of added value to their new Thunderstone Advance game," Rowland explained.
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