Not to be confused with MTV's House of Style, Marvel's House of Ideas panel at SDCC 2012 focused squarely on the Publisher's digital initiatives. With Marvel AR stepping up in the wake of their recent Marvel NOW! announcement, and the ReEvolution on for real, San Diego welcomed CCO Joe Quesada to the stage, as well as Agent M himself, Ryan Penagos, Communications Manager Arune Singh, Senior VP of Sales David Gabriel, SVP and GM of Digital Media Peter Phillips, Editor Nick Lowe, and EIC Axel Alonso.
Things kicked off talking about how all their print books are moving towards having free digital codes. Commenting on the movie, Gabriel said, "We wanted to make sure the print books had extra added value, plus it made sure people who buy digital would have an incentive to buy print." Read More...









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