There are only days – maybe hours, even, if ya wanna be a jerk about it – until DC’s massive New 52 initiative launches. Once Midnight hits on August 31st, there will be no turning back, as the publisher completely reboots their superhero universe for a new generation, launching fifty-two brand new number ones, and (they hope) changing the face of comics forever.
FanExpo Canada, while not exactly the calm before the storm, did give us a chance to sit down with a visibly relaxed Co-Publisher Dan DiDio to chat about his plans in the next few days, how recent (incredibly positive) sales figures have affected DC’s bravado, and a little bit about where they’re going next:
MTV Geek: With about a half a week until New 52, it’s pretty clear what DC’s game plan is, but what’s your personal game plan for the next few days?
Dan DiDio: We’re attacking several problems, or several concerns all at the same time. First thing we’re trying to do is attack the issue of slowly eroding sales. Biggest issue is that, too. First thing you want to do is find a way to strengthen the base of your audience, so that you can bring new people in and get them hooked.
Second thing is to create a diversity across the line, wider than we are – really just, rather than going in with a narrow margin of superhero projects, really open up the breadth, and give the more eclectic corners a chance. Because personally those are the things I love the best. So I’d love to see War books, and Western books, and Science Fiction, and Horror on the line… Because I think that’s just what makes comics fun! Read More...